<body><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener('load', function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <div id="navbar-iframe-container"></div> <script type="text/javascript" src="https://apis.google.com/js/platform.js"></script> <script type="text/javascript"> gapi.load("gapi.iframes:gapi.iframes.style.bubble", function() { if (gapi.iframes && gapi.iframes.getContext) { gapi.iframes.getContext().openChild({ url: 'https://www.blogger.com/navbar.g?targetBlogID\x3d8879455\x26blogName\x3dCruel+Hazel\x27s+Big+Bucket+of+Miscellanea\x26publishMode\x3dPUBLISH_MODE_BLOGSPOT\x26navbarType\x3dBLUE\x26layoutType\x3dCLASSIC\x26searchRoot\x3dhttps://cruelhazel.blogspot.com/search\x26blogLocale\x3den_US\x26v\x3d2\x26homepageUrl\x3dhttp://cruelhazel.blogspot.com/\x26vt\x3d7263520658359482983', where: document.getElementById("navbar-iframe-container"), id: "navbar-iframe" }); } }); </script>

Friday, June 24, 2005

TV Commercial Spots Sell Out - Indie Style!

"In the past, a song on a commercial made you a sell-out, but now because the cool indie rock bands are doing it, it's opened it up for everyone,"

The basic idea is, more tv advertisements are using actual pop/rock/whatever music off of pre-existing CD's by both mainstream and indie artists as opposed to using original music that's just a glorified jingle. They say it boosts familiarity, reaches younger audiences, and packs an emotional punch. It also does a solid for indie artists featured because they suddennly enjoy loads of popularity if the commercial does well. It also makes me hate ads just a little less.
I still find it amusing that Chris Milk, a TV commercial and music video director, said the quote above. However, his words about fearing to look like a sellout are greatly diminished, being that he said it from his industry's get-together in SOUTHERN FRANCE.
Posh enough, Milk?

And yet, still I wonder...
What it would take to get Lesbian Pirates a spot on an ad?

posted by Chef Z at 1:08 PM

Blogger Johnny said...

yep. yep. yep.

not sure if i support it. i mean burger king really killed REM "Ill stop the world and melt with you"

I liked that song!! :|

2:03 PM  
Blogger Chef Z said...

Yeah, and Peggy Lee's 'Fever'? Took me forever to be able to do that song again with out thinking about bad fastfood.

12:30 AM  

Post a Comment

<< Home